Class Thirteen: Advertising Logic
Second Life Recommended List:
Harvard Law School's Austin Hall
The Sistine Chapel at Vassar Island
This link contains information about the history of virtual worlds, along with information about virtual museums
Ian Bogost - Persuasive Games Review
Janet Murray's categories: Procedural, Spatial, Participatory, Encyclopedic (124)
Procedural - computer's ability to execude a series of rules (4)
Ian Bogost - Persuasive Games - Chapter 5
"There is barely a space in our culture not already carrying commercial messages." (147)
Fredric Jameson "late capitalism"
Jean Baudrillard - "media and cultural images have become more real than reality." (148)
"consumers have decoded the logic of advertising in the television age" (151)
"But as the procession of simulacra advances, it might also undermine the very practice of advertising." (152)
Three types of advertising: demonstrative, illustrative, and associative (153-154)
"cultural credibility rather than representational power" (162)
From visual to procedural advertising
Chapter 6 - Licensing and Product Placement
Understanding "how that 'magic' is manufactured" (182)
"Cynicism and disgruntlement over product placement abounds" (189)
This is true for television as well
Chapter 7 - Advergames
High production values, but nothing to do with the film
How is Fatworld different? How is it an example of "social marketing" or "social advertising"?
See this blog about social marketing from Nedra Weinreich
Anti-Advergames (223-230)
